Google AdSense seems to be still leading the monetization platforms for publishers and content creators. For websites with niche content, the AdSense network delivers the highest CPC and is able to monetize 100% of the audience. This post is all about listing down the AdSense CPC rates by country. This should give you a fair idea on which countries to target for higher monetization.
Let's start with the basic:
What is AdSense & how does it work?
AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. If a website visitor clicks or views an ad, the publisher gets paid a specific portion of the advertiser’s bid for the ad. Google takes the difference as the fee.
We have detailed post on Google AdSense in case you want to deep dive in to how and what of AdSense.
Video from Google should get you started on AdSense:
What is Cost-per-click (CPC)
The cost-per-click (CPC) is the amount you earn each time a user clicks on the ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
Now, how does google decide on the CPC rates per country?
This is where google buckets the countries in to tiers. Some of the dimensions considered for this are:
- Total Population
- Average income
- Spend potential per person
- Digital marketing penetration
- etc etc
Based on these factors, countries are categorized in to Tier 1, 2, & 3
AdSense CPC Rates - Tier 1 Countries
These are countries that every CPA marketer desires to work with or get clicks from. The developed / wealthiest countries and the most competitive GEOs.
- New Zealand
- United Kingdom
- United States of America
If your incoming traffic is from these tier 1 countries, you get paid some really good CPCs which are ~30 cents and more.
AdSense CPC Rates - Tier 2 Countries
These a kind of less competitive locations with lower average income per person.
- Bosnia and Herzegovina
- Costa Rica
- Czech Republic
- Dominican Republic
- Hong Kong
- Puerto Rico
- Republic of Korea (South)
- Russian Federation
- Saudi Arabia
- South Africa
- United Arab Emirates
The CPCs are usually in the range of 5 cents to 16 cents. Rates are higher based on the niche of the website, the conversion rate, and the quality of the traffic.
AdSense CPC Rates - Tier 3 Countries
These countries have the lowest CPC and usually range around 2 cents to 3 cents.
- Burkina Faso
- Cape Verde
- El Salvador
- Sri Lanka
- Trinidad and Tobago
2020 AdSense CPC Rates By Country
When you want to explore a platform like Google AdSense, you have to have a good target audience to make money.
This post should help you take the first step forward!